Complacency in the Community Regarding HIV?

According to an article at The Body, male-to-male sex represented the largest transmission category for HIV from 2001 to 2006. It goes on to point how that it's possible that because of the life-saving medications that have been developed, HIV is regarded in a less serious fashion than it would be otherwise. The medications used can be debilitating, however, and often the quality of life is not what it could be when compared to if the person had never contracted HIV in the first place.

How big of an issue do you think complacency is? Is it merely the fact that HIV is no longer a guaranteed death sentence that is driving up infection rates, or is there some other cause? If so, what kind of action could be taken to make the public take the threat of HIV more seriously?